Description Affluent Book & Music Buyers is a responsive file of affluent consumers with annual household incomes of $100,000 or more who have demonstrated confirmed mail order purchasing behavior for books, music products, CDs, educational materials, and other information-based products.
These active buyers include avid readers, book purchasers, music enthusiasts, educational product buyers, and consumers who regularly respond to direct marketing offers. Their purchasing history indicates strong interests in books, literature, music, personal enrichment, learning, entertainment, and information products. As affluent consumers with substantial discretionary income, they possess both the financial resources and purchasing habits that make them valuable prospects for a wide range of direct response campaigns.
This audience is ideal for marketers promoting books, magazines, newsletters, educational programs, music products, subscriptions, consumer merchandise, collectibles, financial publications, investment newsletters, insurance products, technology offers, software, home products, travel programs, self-improvement materials, and other direct marketing opportunities. Their proven mail order responsiveness and established purchasing patterns make them excellent prospects for catalog mailers, publishers, subscription marketers, and direct response advertisers.
Managed by Geon Media.
