Description
Affluent Mature Consumers is a highly responsive file of confirmed mail order buyers who are age 50 and older and have annual household incomes of $100,000 or more. These mature consumers have demonstrated a proven history of purchasing products and services through catalogs, direct mail offers, subscriptions, and mail order promotions.
These affluent adults represent established households with substantial purchasing power, discretionary income, and strong direct response buying habits. Many are experienced consumers who regularly respond to offers related to financial services, investments, insurance, travel, health and wellness, home improvement, educational materials, consumer merchandise, and lifestyle products. Their combination of age, income, and purchasing history makes them one of the most attractive audiences for direct marketers.
This audience is ideal for marketers promoting consumer products, catalogs, books, magazines, subscriptions, financial services, investment opportunities, retirement planning resources, insurance products, travel offers, home products, technology solutions, educational programs, health and wellness products, charitable organizations, and direct response merchandise. These affluent consumers have demonstrated both the ability and willingness to purchase through direct marketing channels.
Affluent Older Mail Order Buyers delivers access to high-income consumers age 50+, mature households, affluent adults, proven mail order buyers, direct response purchasers, charitable donors, potential investors, and established consumers with significant buying power and long-term value.
Managed by Geon Media.
