The Households with Newborns file consists of families who have recently welcomed a newborn child into their household. These new parents are actively purchasing products and services designed to support infant care, child development, family growth, and the many needs associated with raising a newborn.

Manager Recommendations
- Absolute Working Women | Career Women | Female Decision Makers
- Affluent Mature Consumers | Age 50+ Mail Order Buyers
- Affluent Pet Owners | Pet Lovers & Animal Enthusiasts
- Beauty and Hair Products – As Seen On TV Buyers
- Children’s Products – As Seen On TV Buyers
- Diet Products – As Seen On TV Buyers
- Environmentally Conscious Consumers
- Eventide – Affluent “Older” Hobbyists
- Exercise Equipment – As Seen On TV Buyers
- GetFit – Health Enthusiasts (Enhanced)
- Tender Cleanse – Supplement Buyers
- Teeth Whitening & Personal Care Product Buyers
- Grandparents – Gifts and More! | Grandparent Buyers
- Home-Based Working Moms (HBWM) – Members
- Households with Children
- Households With Veterans – Consumer File
- Kid’s Stuff – Mail Order Children’s Product Buyers
- Kitchen, Housewares, & Food – As Seen On TV Buyers
- Parents of Students
- POP! – Art & Culture Enthusiasts
- POP! – Fashion, Beauty & Lifestyle Consumers
- POP! – Music Enthusiasts
- POP! – Pop Culture Masterfile
- POP! – Science and Technology Buffs
- POP! – Theater Enthusiasts
- USA Auto – Comprehensive Auto Owner Database – American Autos
- USA Auto – Comprehensive Auto Owner Database – Asian Autos
- USA Auto – Comprehensive Auto Owner Database – European Autos
- Wealthy Adults With No Children
- Concierge Club – Luxury Lifestyles
- T65 – Seniors Turning 65 – Medicare Prospects
- The World of Working Women – Family
- Thrive Nutrition – Healthy Lifestyle Food
- That DINK Life
- The Nashville Music Club
- The Lavish Grandparent
- Shared Table – Fine Dining & Wine Circle
- POP! – Celebrity Fanatics
- Proside – Side Gig Seekers
- FIRE – Financial Independence – Retire Early – Newsletter Subscribers
- Expectant Parents | New Baby & New Parent Buyers
- American Christian Family Network Report
- NASCAR, Pro Wrestling, and Beer