The POP! – Political Interests file consists of consumers who actively purchase products, services, publications, and subscriptions related to politics, public affairs, government, elections, and current events. These responsive buyers have demonstrated a strong interest in political issues, political news, public policy discussions, and civic engagement.

Manager Recommendations
- American Left – US Liberal Voters
- American Right – US Conservative Voters
- Trump 2024 Victory Gold Coin Buyers
- MAGA Commemorative Product Buyers
- Supporters of Jewish Community Charities
- Supporters of Chinese and Chinese-American Charities
- Supporters of Black Community Charities
- Supporters of Arab-American Charities
- Progressive Veterans – 2026 Mid-Term Election Prospects
- MAGA Veterans – 2026 Mid-Term Elections Prospects
- Green Impact Donors – Environmental Supporters
- AWARE Network – Animal-Related Charitable Donors