White River Investing Subscribers

Next to investing capital, the two greatest assets these subscribers possess are investing experience and patience. White River investors are generated from advertising in respected financial publications such as Investor’s Business Daily, Money, Fortune, Kiplinger’s, Bloomberg, Wired, Smart Money, and more.

Description

Paid subscribers are generally affluent investors committed to patient and smart strategies investing in financial markets. They are willing to pay for expert advice related to investment opportunities and financial growth. They are ideal candidates for offers such as financial service providers, investment firms, wealth management companies, financial advisors, and businesses offering products or services related to stock investing, financial planning, and wealth enhancement.

Subscribers breakdown:

Gender
Male: 67%
Female: 33%

Average age: 50.7 years
Average income: $157,000
Investable assets < $200K: 61.1%
Investable assets < $1 million: 21.8%

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SEGMENT	COUNT	RATE
TOTAL UNIVERSE	302,008	$150.00/ M
MONTHLY HOTLINE	19,214	+$20.00/ M
QUARTERLY HOTLINE	53,860	+$10.00/ M

INCOME	+$15.00/ M
GENDER	+$5.00/ M
LIFESTYLE/DEMOGRAPHICS	+$15.00/ M
AGE	+$5.00/ M
NET WORTH	+$15.00/ M
STATE/SCF/ZIP CODE	+$8.00/ M

EMAIL/FTP DELIVERY	$50.00/ F
RUNNING CHARGES	$6.00/ M
RUSH FEE	$75.00/ F

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