Description The Households with Children file is made up of households with one or more children aged 1-18 years old. This list is perfect for targeting parents for various offers.
Parents with children can outspend childless couples two to one making them one of the largest consumer groups. This is an optimal time to contact them with a variety of parenting or family-related offers and services.
These prospects are great for daycare offers, clothes, food, furniture and toys, as well as offers for insurance, financial planning, saving plans, cars and credit cards. Other items and offers include development toys, entertainment, music, and parenting publications and services.
