The DINK (Dual Income, No Children) file consists of married couples who are intentionally embracing a child-free lifestyle and leveraging the financial and lifestyle advantages that come with it. With at least one member of the couple making in excess of $175,000 a year, these couples enjoy significant discretionary spending power and actively seek experiences, services, and products that enhance comfort, convenience, and long-term financial growth.
Manager Recommendations
- Absolute Working Women | Career Women | Female Decision Makers
- Affluent Mature Consumers | Age 50+ Mail Order Buyers
- Affluent Pet Owners | Pet Lovers & Animal Enthusiasts
- Children’s Products – As Seen On TV Buyers
- Eventide – Affluent “Older” Hobbyists
- Grandparents – Gifts and More! | Grandparent Buyers
- Home-Based Working Moms (HBWM) – Members
- Households with Children
- Households With Newborns
- Households With Veterans – Consumer File
- Kid’s Stuff – Mail Order Children’s Product Buyers
- Parents of Students
- Wealthy Adults With No Children
- T65 – Seniors Turning 65 – Medicare Prospects
- The World of Working Women – Family
- The Lavish Grandparent
- FIRE – Financial Independence – Retire Early – Newsletter Subscribers
- American Christian Family Network Report