Preparing Your Mail
Introduction to Preparing Your Mail
Preparing a direct mail campaign involves much more than just designing an attractive postcard or letter. Every decision that you make before your mailing reaches the post office can help impact delivery speed, response rate, and your overall return on your investment. By making thought-out decisions from choosing the right mail format to ensuring that the mailing list for your campaign is accurate, mailers can maximize the value of every mail piece that is sent out.
Whether you’re planning and preparing your mail campaign for the first time or refining an existing one, understanding the mail production process can save both time and money. Making small decisions, such as selecting USPS Marketing Mail or First-Class Mail, or deciding to use postcards or envelopes, can have a significant impact on your campaign’s performance.
The articles below help explore the key steps that are involved in preparing a successful direct mail campaign. Each guide goes into an in-depth guide on an important topic in easy to understand language, which can help you make informed decisions before your mailing goes to print and enters the mail stream.
What You’ll Learn
- The difference between USPS Marketing Mail and First-Class Mail.
- The pros and cons of using envelopes and postcards.
- How far in advance you should plan your direct mail campaign.
- What lettershop services are, and when you should use them.
- How to design your mail piece for your campaign.
- How inkjet addressing works
- How direct mail presorting works, and why it’s worth considering.
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