Launching Your Campaign

Introduction

Preparing a direct mail campaign involves much more than just designing an attractive postcard or letter. Every decision that you make when launching your campaign can help impact delivery speed, response rate, and your overall return on your investment. By making thought-out decisions while sending out your mail pieces, you can save money, time, and even improve your response rate.

Whether you’re about to send out the mail pieces for your first campaign or a veteran campaign manager, knowing and understanding how to impact your mail pieces’ delivery time and what to expect while your mail piece is getting distributed. This in turn can greatly increase your campaign’s response rate, profitability, and engagement rate. Making important decisions such as getting USPS tracking or choosing a specific type of mail, you can make the important decisions for your campaign.

The articles below help explore the key steps and information that is involved when launching your mailing campaign. Each guide goes into an in-depth guide on an important topic in easy-to-understand language, which can help you make informed decisions before you start making changes for your next mailing campaign.

What You’ll Learn

• What happens after you hand your mail over to USPS.
• What USPS Informed Visibility is, and why it’s useful to use during a direct mail campaign.
• How long your mail piece will take before it starts to arrive to your recipients after launching your campaign.
• What your expectations should be with the USPS for your direct mail campaign.
• What seed names are, and how they protect mailing list owners.

Launching Your Campaign Articles

• What Happens After Mail Is Dropped Off at USPS?
• What Is USPS Informed Visibility?
• How Long Does Direct Mail Take to Arrive?
• What Are Realistic Direct Mail Delivery Expectations?
• What are Seed Names in a Mailing List?

Geon reviews your intended audience and mail piece to identify additional criteria that can help refine your mailing list selection. This helps us select names that more closely align with your offer and campaign goals.

Learn why mailers choose Geon Media.

How Ordering Works

1. Tell us about your campaign. Share your intended audience, quantity, and a sample of your mail piece.
2. Review your options. We help you choose a mailing list and any suitable selects or segments.
3. Confirm your order. Review and approve the final pricing and rental terms.
4. Receive your list. We prepare your selection and deliver you with a spreadsheet containing your mailing list.

Learn more about ordering a mailing list.

New to Direct Mail?

Are you running your first direct mail campaign?

Read Geon’s beginner’s guide for to direct mail here.