Direct Mail Resources

Introduction

Geon’s Direct Mail Resources is a comprehensive learning center that is designed to help businesses, nonprofit organizations, and marketers with every step in the direct mail process, starting with defining your customer base to analyzing your campaign results. Whether you’re new to direct mail or looking to hone an existing marketing strategy, you’ll find practical, easy to understand information in Geon’s Direct Mail Resources.

Direct mail has continued to be one of the most effective ways to reach consumers and customers because it combines accurate audience targeting with a physical marketing piece that the recipient can hold in their hands. However, conducting a successful campaign depends on much more than simply renting any mail list and sending out postcards. Understanding how mailing lists work, preparing your mail in a correct manner, tracking your campaign’s performance, and continuously improving your marketing strategy can all contribute to obtaining better results.

For official mailing standards and postal regulations, visit the United States Postal Service website.

Why Use This Learning Center?

Our goal with Geon’s Direct Mail Resources is to make direct mail easier to understand by taking complex topics and dissecting them into straightforward, easy to follow, and practical guides. Each article in Geon’s Direct Mail Resources is focused on answering a specific question that businesses commonly ask while they’re planning on conducting a mailing campaign.

For example, if you’re wondering:

• How do mailing lists work?
• Which customers should I target?
• How can I assure a mailing list is accurate and up to date?
• Should I use an envelope or a postcard for my mail piece?
• How long does it take for my mail to arrive to the consumer?
• How do I measure campaign success?

You’ll find detailed answers and more scattered throughout the categories below.

What You’ll Find

Geon’s Direct Mail Resources is organized into six major stages of a successful direct mailing campaign:

• Define Your Customer & Build Your Audience – Learn how to identify and target your ideal customer.
• Mailing List Fundamentals – Learn about how mailing lists are organized, updated, and created, as well as some of the different types of mailing lists.
• Preparing Your Mail – Understand how your mail piece is produced, what different USPS options you can choose between, and preparing your campaign for mailing.
• Launching Your Campaign – Learn about what happens once your mail is dropped off with the USPS, how long your mail piece will take to get to the consumer, and how delivery timing will impact your campaign.
• Analyzing Your Campaign Results – Measure response rates, return on investment, how to reduce returned mail, and other key metrics about your campaign’s performance.
• Improving Your Next Campaign – Apply what you’ve learned from your campaign to continually improve your future mailings.

Browse Geon’s Direct Mail Resources by Topic