Define Your Customer & Build Your Audience
Introduction
Preparing a direct mail campaign involves much more than just designing an attractive postcard or letter. Every decision that you make before your mailing reaches the post office can help impact delivery speed, response rate, and your overall return on your investment. By making thought-out decisions from making sure that you have the correct customer base to knowing what your ideal response rate is, mailers can maximize the value of every mail piece that is sent out.
Whether you’re planning your first direct mail campaign or refining an existing one, knowing and understanding your customer base and how to define your customer can help save both time and money. Making important decisions such as choosing whether to do a prospecting or retention campaign and mapping out your desired metrics can have a significant impact on your campaign’s performance.
The articles below help explore the key steps that are involved in defining exactly who your customer base is. Each guide goes into an in-depth guide on an important topic in easy to understand language, which can help you make informed decisions before you start targeting the audience for your mailing campaign.
What You’ll Learn
- How to define your customer.
- Are mailing lists legal to use for my campaign?