Define Your Customer & Build Your Audience


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Some of the various topics that you can learn about in Geon’s “Defining Your Customer & Building Your Audience” category topic page.

Introduction

Preparing a direct mail campaign involves much more than just designing an attractive postcard or letter. Every decision that you make before your mailing reaches the post office can help impact delivery speed, response rate, and your overall return on your investment. By making thought-out decisions from making sure that you have the correct customer base to knowing what your ideal response rate is, mailers can maximize the value of every mail piece that is sent out.

Whether you’re planning your first direct mail campaign or refining an existing one, knowing and understanding your customer base and how to define your customer can help save both time and money. Making important decisions such as choosing whether to do a prospecting or retention campaign and mapping out your desired metrics can have a significant impact on your campaign’s performance.

The articles below help explore the key steps that are involved in learning how to define your customer. Each guide goes into an in-depth guide on an important topic in easy to understand language, which can help you make informed decisions before you start targeting the audience for your mailing campaign.


What You’ll Learn

  • How to define your customer.
  • What direct mail targeting is, and what different types of targeting exist to help define your customer.
  • What the difference is between a prospecting and retention direct mail campaign.
  • What the average direct mail response rate is.
  • How to perform an RFM analysis in direct mail, and how RFM analysis can help segment your customer base.
  • Are mailing lists legal to use for my campaign?


Articles in This Category


Geon reviews your intended audience and mail piece to identify additional criteria that can help refine your mailing list selection. This helps us select names that more closely align with your offer and campaign goals.

Learn why mailers choose Geon Media.

How Ordering Works

1. Tell us about your campaign. Share your intended audience, quantity, and a sample of your mail piece.
2. Review your options. We help you choose a mailing list and any suitable selects or segments.
3. Confirm your order. Review and approve the final pricing and rental terms.
4. Receive your list. We prepare your selection and deliver you with a spreadsheet containing your mailing list.

Learn more about ordering a mailing list.

New to Direct Mail?

Are you running your first direct mail campaign?

Read Geon’s beginner’s guide to direct mail here.

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